Impactful brands for every sized business
BRANDING
STRATEGY + DESIGN
Anyone can introduce a new logo but creating a real brand requires much deeper exploration of exactly what your company stands for. Brand development begins with solid research into what defines your company, who you need to connect with and the best ways to do so.
OUR 3 STEP APPROACH TO BRAND DEVELOPMENT
1. THE VOCAL
Key to differentiating you from your competitors are a considered tone of voice and consistent brand messaging. Are you clear on your values? Does your brand communicate them well?
A thorough exploration process will highlight the essence of your brand and help build an effective voice. This can then be used across all aspects of your sales, marketing and general communications.
2. THE VISUAL
Far from just a logo, your company's visual identity is often the very first avenue of communication with your audience.
A picture may speak a thousand words but, with careful crafting, your logo mark, brand devices, icons, colour palette and myriad other visual elements will work together to convey a single cohesive message - without you even saying a word.
3. THE IMPLEMENTATION
The actual creation of a brand identity is only half the challenge; how you communicate with your audiences and influence their perception of your brand is where the real magic lies.
We'll guide you every step of the way to ensure your brand hits the mark. From discovery, planning and strategy, to materials, advertising and content.
OUR SPECIALITIES
STARTUP BRANDING
We understand the fast paced life of a startup company and, unfortunately, know that a company's branding and marketing is often overlooked and under-appreciated.
Understanding the budget, time and resource constraints startups endure, we're experts in getting new brands off to the best possible start.
EXISTING BRAND REFRESHES
We've all seen examples of brands looking tired or outdated, suffering negative opinion or even just not having a consistent representation.
A strategic, properly implemented rebrand or brand refresh can reinvigorate a company, helping drive new awareness, grow sales or perhaps entice acquisition.
Reinventions and respectful updates are our specialities.
CASE STUDY
An independent company with a rich, 120 year pedigree, struggling to communicate their brand effectively. Not to mention operating in one of the most competitive, high-pressure industries in the world.
See how Mainsail helped Poeton Industries reinvent their brand to stand alongside the world's biggest names in engineering.
GET IN TOUCH
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