Branding Case Study • Mainsail Group

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POETON BRAND REFRESH

Founded almost 120 years ago and still family owned, Poeton Industries Ltd. are one of the UK’s leading surface treatment specialists. Working across a wide range of industries, including Aerospace & Defence, Oil & Gas, Automotive and Medical, Poeton’s contact book boasts the largest names in engineering.

The company’s visual identity and communications materials had not been updated in some time but, with the likes of Airbus, Boeing and Rolls Royce entrusting them as a key partner in some of the most prestigious engineering projects past, present and future, a powerful new brand identity was required to communicate Poeton’s pedigree, expertise and industry-leading capabilities.

Poeton selected Mainsail as the branding agency to help define and solve the issues facing their brand.

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CHALLENGES

Despite the Poeton name enjoying solid awareness within the engineering industries, comprehension of their size, capabilities and key role within prestigious engineering projects did not enjoy the same level of recognition. Bringing the brand up to date with the multi-national giants they work alongside would be the first step in growing Poeton's presence as true industry leaders.

SOLUTIONS

The development process highlighted key themes the new brand would need to convey: that Poeton operates as a true partner to their customers, solving problems as a complete service provider; that their proprietary products have and will continue to push the surface treatment industry forwards; and that their growth, with operations across Europe and customers serviced across the globe, continues.

Along with the modernised new brand design and visual identity, which also works to honour the company's heritage, the strapline says it all:

"Your surface treatment partner of choice"

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POETON BRAND REFRESH

“Working with Mainsail on our company rebrand has been fantastic from start to finish. They masterfully managed to achieve the ambitious requirements of the management team, as well as sensitively adhering to the owner’s desires for ‘evolution not revolution’. This culminated in a classy rebrand that was both modern and yet held on to the company’s 120 year old heritage.

The whole process was completed in extremely ambitious timescales and was successfully launched at the Paris Air Show. Mainsail also produced the new website, marketing material, giveaways, signage, editorials, advertisements, LinkedIn training and company animations, all of which have been highly complimented by our customers and peers in industry.

Nick is highly personable and brings a mixture of his own ideas and theories, as well as developing and productively critiquing client ideas and concepts. I would have no hesitation in recommending Mainsail.”

James Cooke – Director of Sales, Poeton Industries

RESPECTING THE HERITAGE

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